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Maximising Your Site’s Speed Could Save Your Business

Maximising your site’s speed could save your business. 40% of users in a recent survey stated that they would leave a site that took longer than 3 seconds to load. Is this your site?

Almost 50% of the people asked in studies conducted by Gomez.com and Akamai.com anticipated page-load times of two seconds or less and 40% of site visitors said they would give up on a site with page load times of three seconds or greater. Furthermore, if they leave, they’re not likely to return:

Everyone knows how exasperating it can be to wait for a page to load, but what most people don’t know is just how much of a difference a matter of seconds can make not only to their customer’s vexation but to their own profit margin.

79% of people in the research who expressed dissatisfaction, stated that they were less likely to return to make a purchase. In addition, in the same survey, when Google investigated whether altering its search-engine results page (to return 30 results instead of 10) would be an improvement, the subsequent 0.5-second increase in load time led to a 20% drop in site traffic.

If this is happening to Google, what do you think is happening to your conversion rate?

Maximising your Site’s speed

Image Optimisation.

As a percentage, more than 50% of a site’s memory load is engaged on images. One of the quickest ways to enhance your page load time is to optimise any and all images for the web. You can use professional image-editing software like Adobe Photoshop, or there are free software tools for the DIYer

Conversion Optimisation.

There is a direct link between a site’s speed and income. Using the example of Google’s extra load time, Amazon would have lost almost $55 billion in revenue in 2016 alone.

Not only will an increase in load times improve your rankings on Google, but once a visitor hits your site, it can also have a marked effect on your conversion rate.

A difference in load time of just 100 milliseconds can decrease conversion rates by up to 7%

Research established through numerous case studies found, that a site that turns over £100,000 a day could see an increase of £7,000 in daily sales with a simple one-second improvement.

Mobile Optimisation.

Mobile consumption increases year on year with users now consuming a whopping 70% of their media time on smartphones. Unbelievably then, many business websites do not take this into consideration and dot optimise for mobile usage.

Mobile optimisation is something that you cannot afford to ignore with responsive web design allowing pages to adjust to a wide variety of screen sizes and devices.

According to Google, 57% of customers, said they would not recommend an organisation with a mobile site that was poorly designed.

Search Engine Optimisation

Google’s search algorithm takes into account page load speed when establishing the ranking for its search engine results pages (SERP).

Google doesn’t release the precise details of how its SERP works, but it has been estimated that optimising the load speed of your website may improve your organisation’s ranking by up to two places.

Crucially for you, this can mean the difference between being seen on the first page of Google as opposed to the second, no-one goes to page 2.

It’s also probable that this will make a substantial impact on the volume of your organic site traffic.

A word of caution though, having excellent, pertinent, keyword-optimised content, together with other factors such as backlinks, will have a greater impression on your SERP ranking than simply site speed tuning. The best argument for optimising your website performance will be the effect on conversion rates rather than only for SEO purposes.

Optimising your site’s speed is believed to be one of the essential things you can do to drive traffic, grow conversion rates, and keep your customers when they do convert. When it comes to site performance, time really is money. Find out how Linix can optimise your site by contacting a member of our team today.

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